Unilever is the world's largest consumption company with an annual scope of activity of more than 54 billion Euros.

Unilever manufactures and markets food products as well as personal care and home products. In 1996, Unilever joined partnership with Strauss in the ice cream industry and in 1998, the Strauss ice cream logo was modified to match world branding. Today, Unilever holds 51% of the Strauss ice cream shares.

With this step, Strauss took off to greater heights bestowing it with new development and technology power as well as universal marketing power.

The ice cream sector consists of 20% of Unilever's entire food products and 10% of their entire marketed products.

About 5 years ago Unilever set a new strategy designed to put Strauss on a flourishing and prosperous path.

The company's logo, the beating heart, transformed a message of product renewal, dynamism, relevance and internationalism.

The heart brand name created a culture and world of fun with the heart symbolizing life force, youth energy and joy.

Our company, Kor Az Ltd., designed and supervised the construction of the ice cream product distribution center being built in the Airport City and which includes storage rooms at -28°C and a refrigerated delivery ramp to maintain the food cooling chain.