New Hamashbir Lazarchan Ltd. is the largest and most important chain of department stores in the country.

The company was founded in 1947 and was acquired in March 2003 by the Shavit Group and became New Hamashbir Lazarchan Ltd.  Today the chain has 33 department stores in malls and other central locations across Israel, including among them   unique specialty stores. By the end of the year it is planning to open an additional store in Nazareth Ilit.

The chain is engaged in retail marketing and sales of a variety of products for the entire family. The company operates in four main areas:

• Fashion - Women's, men's and children's clothes, lingerie, shoes and accessories by leading Israeli as well as   international companies and  fashion designers.
• Home Furnishings - Linens and bedding, towels and robes, blankets, bedspreads and pillows, kitchen and tableware and ornaments for the home.
• Cosmetics - skin care, makeup, fragrances of all the leading brands.
• Marketing through franchises - electronics, jewelry and watches, eye glasses, swimsuits, health care products and others.

The chain aims to supply its customers with locally made products along side international brands of uncompromising quality, and provide a shopping experience duplicating the atmosphere of the great international department stores.

The chain is meticulous in its choice of suppliers, products and the brands which it markets, offering a wide selection of suppliers who want to market their wares in the branch outlets.    This careful selection is in order to preserve the high quality of the products and their variety while keeping the target audience in mind.

Kor Az is planning and supervising the installation of air conditioning systems in the anchor store in the Rehovot Mall and in the company's main building on Zion Square in Jerusalem.